For Axe, with it's young, athletic male target market, this sports type of bottle could be interesting. This container has no moving parts, is easy to use in the shower (just squeeze) and, if tapered at the bottom, would put the straw exactly where the product ends up, making it easy to get the last drop out. Could be refillable in a bulk-buying operation and made from 100% recycled/recyclable or bio plastic.
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