Research

Trends:

Pantone has announced the women's spring colors:

Women's Spring 2013 colors are: PANTONE 17-5641 Emerald PANTONE 14-6011 Grayed Jade PANTONE 16-4120 Dusk Blue PANTONE 14-0446 Tender Shoot PANTONE 13-0756 Lemon Zest PANTONE 16-3520 African Violet PANTONE 12-1008 Linen PANTONE 19-3964 Monaco Blue PANTONE 17-1664 Poppy Red PANTONE 16-1360 Nectarine

Women's colors:

Men's colors:

From: http://weconnectfashion.com/fido/getarticle.fcn?&type=trends&SearchString=S/S+2013&id=737870PW0000097&start=2&tr=8

Another trend is the smell. While researching, I found that most people like a scented body wash over non scented. Though everyone has a different opinion on their favorite scent, the majority likes a clean, fresh smell over a sweet fruity smell.

Another thing to think about is exfoliation. 

Competition:

Average Prices:

Women-

Dove $8

Olay (Procter & Gamble) $7

Softsoap (Colgate-Palmolive) $5

Nivea (Belersodorf) $6

Philosophy (Philosophy Inc) $15

Men-

Axe $6

Irish Spring (Colgate-Palmolive) $6

Old Spice (P&G) $5

Gillette (P&G) $5

Let me know what else you need.